• Skip to main content
  • Skip to secondary menu
  • Skip to footer

OPINT

OPINT stands for Operational Intelligence

  • About
    • GDPR
  • Sponsored Post
    • Make a Contribution
  • Job Board
  • Contact

Repeat Raises $6 Million in Series A Financing to Help CPG Brands Turn One-Time Buyers Into Repeat Customers

July 7, 2021 By admin Leave a Comment

Founder duo helps consumer brands fight back against Amazon—and introduces “Repeat Enablement” technology powered by intelligence layer

VENICE, Calif. – With brands racing to increase first-party data capabilities amidst growing privacy concerns around third-party tracking, Repeat today announced a Series A investment led by Battery Ventures. Along with the financing, Repeat also announced a series of new product features to help consumer packaged goods brands better serve their existing customers by making reordering everyday items easier—a key growth lever for brands as new customer acquisition costs continue to rise.

Existing investors, including Harlem Capital and Mucker Capital, also participated in the $6 million financing round. Battery’s Neeraj Agrawal, a veteran software investor, will join Repeat’s board. Repeat was founded by entrepreneurs Kim Stiefel and Sarah Wissel, who previously started a DTC brand together.

Growth-stage CPG brands like by Humankind, Jot, and Vegamour already use Repeat to automate replenishment reminders for customers, and to deliver one-click reordering experiences. Now, with new product features like email-service provider and SMS integrations; QR code support; and out-of-the box, product replenishment dashboards, they’re also using that technology to reacquire their customers from other channels, like Amazon. In doing so, they’re achieving higher margins on sales and gaining valuable insights into how often customers actually use their products.

“We’re always looking for ways to make life easy for our customers. That’s why we use Repeat,” said James Booth, VP of Growth at Jot. “A lot of customers don’t want to subscribe, and we want to give them an exceptional experience. Repeat does that. In some ways, Repeat is even easier for a customer to use than a subscription.”

Core to Repeat is a headless replenishment cart that’s anchored to a customer’s previous purchases and prepopulated with items due for replenishment, allowing for one-click reordering and easy, new product discovery. Headless technology allows brands to separate the front end of their ecommerce store (like their website design and presentation) from their back-end (like Shopify) to deliver faster, more flexible shopping experiences. Brands use Repeat’s email integration with Klaviyo, as well as automated SMS notifications and QR code support, to send returning customers to their Repeat carts instead of a brand’s category page or PDP.

That cart experience—which is specifically built for brands that sell highly replenishable items in categories like food & beverage, beauty & wellness, toiletries and cleaning supplies—leads to faster checkout times (often less than 15 seconds) and higher conversion rates (upwards of 43% lift), according to Repeat data.

This better reordering experience means brands retain more customers and, therefore, collect sales data not available from retail partners, such as how often customers reorder, and when is the optimum time to push for the next purchase.

Repeat not only answers these questions with out-of-the-box dashboards, but it also analyzes that data and automates reminder notifications for brands—essentially putting the transactional aspect of retention marketing on autopilot.

“We’re all getting used to those ‘Buy Again’ buttons from Amazon, and Target, but direct-to-consumer brands often don’t have the resources to build those types of solutions internally,” said Stiefel, cofounder and CEO of Repeat. “And that’s a problem: 43% of consumers said they started an online order from a previous purchase in 2020. Brands started to realize last year that they overlooked this aspect of retention. We help them fix that fast.”

Repeat has grown 300% in the last 12 months, and plans to use the latest funding round to accelerate product development and sales. It expects to triple headcount by the end of the year.

Stiefel and cofounder Sarah Wissel founded Repeat after launching a subscription T-shirt brand. During customer development calls for that T-shirt brand, the two found that most customers didn’t actually want a subscription—they just wanted a reminder and an easier way to reorder when the time was right. That insight, coupled with industry data showing that more than 70% of an average brand’s customers will never subscribe to their product, led Stiefel and Wissel to pivot from a technology-enabled brand to a technology company.

“We had to pick a lane,” Stiefel said. “And it was clear from conversations with other brands and consumers that this opportunity was much, much larger.”

“CPG brands have largely grown through business-to-business relationships—and that means retailers have retained the most valuable sales data and consumer behavior insights,” said Neeraj Agrawal, general partner at Battery Ventures. “The shift to DTC is fundamentally changing this, and brands are recognizing the need for actionable insights and automated retention strategies. We’re incredibly excited about working with Kim and Sarah and the technology Repeat’s building, because we think this is a critical piece of the stack for brands as they shift to owning the customer relationship.”

ABOUT REPEAT
Repeat is the easiest way to reorder everyday goods online. CPG brands use Repeat to give their customers faster, personalized reordering experiences and get deeper insights into how their customers are using those products. Founded in Venice, California, Repeat is a distributed team of 11 helping brands—and their customers—solve ecommerce’s replenishment problem.

Filed Under: News Tagged With: eCommerce, retail, venture capital

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Recent Posts

  • “Buy” Recommendation: Cloudflare Positioned for Sustained Growth and Profitability
  • Navigating the Expanding World of Cybersecurity with CybersecurityMarket.com
  • A New Front Opens: North Korea Joins Russia’s War Effort
  • South Korea’s Innovation Showcase: 24 Startups Take Center Stage at TechCrunch Disrupt 2024
  • Spain’s Digital Nomad Visa: A Gateway to a Work-Life Adventure in the Sun
  • Smartoptics enters long-term partnership with US technology solutions provider WIN Technology
  • The Ever-Present Challenge: Why Cybersecurity Remains a Critical Concern
  • European Shoppers Cut Spending Despite Easing Inflation, BCG Survey Finds
  • APA Poll Reveals Future of Nation, Economy, and 2024 Election as Leading Stressors for Americans
  • Gartner Identifies the Top 10 Strategic Technology Trends for 2025

Media Partners

  • Cybersecurity Market
  • Media Partners
ReliaQuest Secures $500 Million to Accelerate AI-driven Cybersecurity Innovation and Global Expansion
Barcelona Cybersecurity Congress Spotlights Women’s Impact in STEM and Cybersecurity
INE Security and RedTeam Hacker Academy Announce Partnership to Advance Cybersecurity Skills in the Middle East
DefectDojo Elevates Cybersecurity Integration with Groundbreaking MCP Support
Pathlock Democratizes SAP Cybersecurity with Scalable, Transparent Protection Tiers
IGEL and Omnissa Strengthen Endpoint Management and Security Integration
Zero Networks Raises $55M Series C to Simplify Microsegmentation and Empower Cyber Defenders
IonQ Acquires Lightsynq to Push Toward Modular Quantum Networks and the Quantum Internet
Halo Security Honored with 2025 MSP Today Product of the Year Award
Passwork Achieves ISO/IEC 27001:2022 Certification, Reinforcing Commitment to Enterprise Security
ZGM
Virtual Travel Guide
Timey
Game Tech Market
Yellow Fiction
Brands to Shop
Pxef
Dossier
Analysis
Exclusive

Media Partners

  • Defense Market
  • Media Partners
Gaming Technology in the Defense Market: Training, Simulation, and Development
The World Defense Show is returning for its second edition from February 4-8, 2024 in Riyadh, Saudi Arabia
Leonardo DRS Awarded $26 Million Contract from NAVSEA for AN/SPQ-9B Radar Services
L3Harris Receives VAMPIRE Contract for Ukrainian Security Defense Efforts
Leonardo DRS and BlueHalo Successfully Demonstrate New Counter-UAS Directed Energy Stryker, Shooting Down Drones in Live-Fire Engagement
Resilience and Adaptation: Israel’s Strategies for Countering Asymmetric Warfare
Fairbanks Morse Defense Launches First High-Speed Engine
HELI EXPO 2023 is set to take place from March 6-9, 2023, at the Georgia World Congress Center in Atlanta, Georgia
Poland to buy 2 Signal Intelligence (SIGINT) ships
L3Harris Secures $999 Million U.S. Navy Contract for Resilient Communications Technology
Blockchaining
Side Hustle Art
App Coding
Renewability
OSINT
Press Media Release
API Coding
Briefly
API Course
DN4B

Copyright © 2022 OPINT.com