market research

Brands must differentiate to meet new consumer demands for health and safety, customer service and personal care, and other priorities NEW YORK - A majority of consumers — across demographics and geographies — are reimagining their values and basing purchasing decisions on factors beyond price and quality, according to a new report by Accenture (NYSE: ACN). Accenture’s … [Read more...] about Accenture Report Finds Consumer Values and Buying Motivations Have Fundamentally Changed, Shifting Away from Price and Quality